RED’s formidable Hydrogen telephone task is ending just after the launch of just a single gadget, the Hydrogen One, according to an announcement from Jim Jannard. The company’s founder states that he is “shutting down the HYDROGEN project” as he retires due to “a couple of well being challenges.”
The $1,295 Crimson Hydrogen A single was the initially smartphone from the substantial-conclude digital camera corporation first introduced in 2017, it promised bold new technologies like a “holographic show,” a top-notch camera technique, and modular attachments to extend the cellphone about time. Just after a sequence of delays, the cellular phone was finally launched to a lackluster reception in Oct 2018.
The promised modules never ever materialized, and in March, Jannard declared “big changes” for the Hydrogen method. Instead of attachments for the Hydrogen A person, the enterprise rather would be functioning on a new “pro digicam version” of the Hydrogen 1 smartphone with a camera built by the Red group (rather of the off-the-shelf factors uncovered in the primary product.) Pink also not long ago minimize the cost of the Hydrogen A single in fifty percent, down to $645, in what now appears to be like like a fireplace sale in advance of the cancellation of the application.
Jannard would go on to blame the Hydrogen One’s unnamed Chinese ODM for getting “significantly under-performed” on the primary telephone in July, teasing a new Hydrogen Two product built “virtually from scratch” with a new manufacturing partner. But centered on today’s announcement, whatever Hydrogen A person successor the corporation had in the functions will not be generating it to industry, at the very least not as portion of the Hydrogen manufacturer.
Shoppers who have purchased into the Hydrogen One particular will not be still left totally in the lurch — Jannard’s write-up claims that “Hydrogen Just one will continue to be supported in the long term.” Jannard also teased RED’s subsequent camera, the Komodo 6K, which he claims is about to be released and will function with the Hydrogen One particular in some style. But it is a disappointing ending for everyone hoping that Red would be equipped to leverage some of the failures of the primary product into a a lot more refined product or service later on on.
Jannard has been the facial area of Pink and its higher-finish cameras since he launched the company back again in 1999. According to Jannard, Pink Electronic Cinema will reside on below the management of Jarred Land (RED’s present president), Tommy Rios (RED’s govt vice president) and Jamin Jannard (RED’s president of marketing and advertising and innovative).